Archive for July, 2011

The Best Way to Share FCPX Projects

July 10th, 2011

In this article, I will focus on these 3 typical scenarios:

Hiding, Moving & Sharing Your Projects & Event Media
Using Disk Images on an XSan
Using Disk Images to archive your work

http://www.kenstone.net/fcp_homepage/fcp_x_managing_disk_image_martin.html

 

 

 

 

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The Best Way to Reach Stakeholders

July 8th, 2011

Depending on the branch, agency or other arm of government that you work in your stakeholders/customers/public that you sever cover a wide variety of people. There are parts of government that work with a variety of organizations both for and non-profit everyday.

One of the best ways to get critical information to organizations that you work with is to reach the opinion leaders of those organizations. Those opinion leaders are usually in the executive suite and you might be surprised where these leaders turn to on a weekly basis to receive information to solve their critical problems.

A recent study conducted by Forbes notes that 75% of executives said that they watch work-related videos on business related websites at least weekly and more than half said that they watch work-related videos on YouTube at least weekly. That is a surprising fact that now even executive level leadership are turning to video for key information to solve their business problems.

Further findings showed that over 65% of executives visited a vendors website after viewing a video, which could help bring decision makers to your website after viewing an overview or informational video on YouTube. This helps you outreach to the communities you serve, which at the end of the day is the main mission of all in government. If your target audiences aren’t finding your content, then you are effectively invisible.

Video is a key part of leveraging Social Media to reach your stakeholders. Forbes also notes that more than half of senior executives share a work related video at least once a week and receive one just as often. If you can reach one senior executive who can then share that information with other opinion leaders at their organization, then your information can potentially be reaching a large number of people in a short amount of time.

There are a variety of different types of video to consider when trying to reach opinion leaders, the study found that executives will watch longer videos, and they go to YouTube for testimonials and business related sites for news.

You can read or download a full .pdf of the Forbes Study here.

The U.S. Commercial Service provides a case study of these effect. They hired video production company, Puritano Media Group, to shoot and edit a series of videos covering the International Buyer Program and making international sales at domestic trade shows. The goal was to show the enormous success that U.S. businesses are having expanding their exports by working with the U.S. Commercial Services. The goal was to reach anyone at a company and convince them of the benefits of working with the Commercial Service. This videos series has created a lot of response and stakeholder buy in. You may view the videos on YouTube here.

These videos are on YouTube and embedded on the U.S. Commercial Service website, they fall into the category of a longer video. This ties in nicely with the Forbes finding that executives are wiling to watch longer videos for key information. This video series provided a wealth of information on how to get started with the U.S. Commercial Service, how they work with you and success stories on the amazing growth in export sales realized by companies that work with the Commercial Service.

To find out more about how video can help your agency, department or organization please contact the Puritano Media Group at 703.490.0040 or e-mail our Production Manager at alan@puritano.com.

Since 1996, Puritano Media Group has been producing the finest in award-winning visual communications for government video, training video and for the web.

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Top Way to Get Your Videos Onto Your iPhone

July 7th, 2011

Awesome free video converter, anything to anything, Mac and PC!

http://www.macroplant.com/adap​ter/

It’s a free video converter for Mac & PC. It converts avi, saves flash .flv, crops video and more! It even works with audio and image files so you can convert wav to mp3 and transform jpg files! This tiny freeware program lets you quickly and easily change any file type to any other file type.

Adapter – Free Image and Video Converter for Mac and PC
www.macroplant.com

While adapter is undoubtedly as hugely powerful program, one of its best features is its price. Adapter is 100% free to all users. No registration or anything of the sort is required.

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