DC Video Production Company

I regularly read the blog ZDNET, well really it’s a collection of many different blogs that cover all aspects of technology hardware, software, social media, you name it.

There is a fascinating article that came out today on ZDNET discussing the ways to succeed in using Social Media to expand your reach wether you’re a B2B or B2C company.

The article details how many companies try expand their reach by pushing out constant updates on all of their Social Media channels, but end up suffocating their intended audience and turning them off. Ultimately shooting themselves in the foot and completely defeating the purpose of trying to leverage Social Media in the first place.

The key take away from this excellent article is that every company needs a great story to humanize their organization and the products or services that they provide. You can read this excellent article in it’s entirety by clicking here.

This point is something that is frequently lost on companies that are trying to market themselves online or in any space. The concept is the same no matter what medium you’re talking about; a great story leads to great connections with customers which leads to great sales.

Video is already being used by many executives at organizations of all types to help inform them and make decisions. I wrote about this previously and cited a great study completed by Forbes magazine.

Video is a great medium to allow you to tell your story and while a video is great you have to have a compelling story to put in that video. At PMG we are not technicians, but instead we are master story tellers who will help craft your message and story and deliver it in an in engaging way to create Rich Media to reach your customers.

I regularly read the blog ZDNET, well really it’s a collection of many different blogs that cover all aspects of technology hardware, software, social media, you name it.

There is a fascinating article that came out today on ZDNET discussing the ways to succeed in using Social Media to expand your reach wether you’re a B2B or B2C company.

The article details how many companies try expand their reach by pushing out constant updates on all of their Social Media channels, but end up suffocating their intended audience and turning them off. Ultimately shooting themselves in the foot and completely defeating the purpose of trying to leverage Social Media in the first place.

The key take away from this excellent article is that every company needs a great story to humanize their organization and the products or services that they provide. You can read this excellent article in it’s entirety by clicking here.

This point is something that is frequently lost on companies that are trying to market themselves online or in any space. The concept is the same no matter what medium you’re talking about; a great story leads to great connections with customers which leads to great sales.

Video is already being used by many executives at organizations of all types to help inform them and make decisions. I wrote about this previously and cited a great study completed by Forbes magazine.

Video is a great medium to allow you to tell your story and while a video is great you have to have a compelling story to put in that video. At PMG we are not technicians, but instead we are master story tellers who will help craft your message and story and deliver it in an in engaging way to create Rich Media to reach your customers.