DC Video Production Company

Most production is still 1920×1080 at a maximum for non-cinema released video production and most movies are still being produced at 2k resolutions.

The Girl with the Dragon Tattoo blows all of that away by capturing at 5k and laying off to film/digital projection at 4k. David Fincher and the post team actually only used the middle 80% of the full 4-5K pixels that they captured, allowing 1,000 pixels in latitude to reframe any shot in post.

The 4k work flow that they used on this movie is very instructive for those of use working at a lowly 1920×1080 and provide some valuable lessons for anyone working in post. It will be quite some time until 4K is common outside of movie theaters, but the way they worked on this seems to be the wave of the future.

Read the full details from this great Creative Cow article below.

4K DI on The Girl With The Dragon Tattoo – Creative COW
via 4K DI on The Girl With The Dragon Tattoo – Creative COW.

If you want to improve your YouTube SEO then look no further than getting Closed Captioning for your YouTube video. Youtube indexes your transcript/closed captioning files on your YouTube video and uses this meta-data as another way of finding your content. Adding closed captioning to your video helps the video be found, makes the content accessible to people with disabilities and allows people to use the new Interactive YouTube transcript feature.

Once someone is on your YouTube page they can click a little icon and access an interactive transcript. They can scroll through the transcript and click on any of the text and the video will jump to that point in time and start playing.

The primary benefit to having your video closed captioned is complying with the Americans with Disabilities Act or ADA. As a government agency the ability to post your videos to YouTube is another great way to have people find your content, but it probably is not the first place that stakeholders are going to search for official agency information.

Social media is another fantastic way to reach out to your constituents and increase engagement, but don’t forget or neglect your primary information distribution channel, your official website. The value of being able to post your video directly to your website or to embed it in your site from YouTube is that your constituents are able to view your video without having to leave your website. That allows the site visitor to see all of the additional information around the video and links to other valuable resources that your agency or department provide. Of course YouTube has places for information, but it is easy to overlook.

We have produced videos for government clients, only to have them not get their videos closed captioned, so they were unable to post them to their website and were only able to link to them on YouTube. It seems like a shame to go through all that effort not to be able to have such dynamic and interesting content directly on your website. This also leads to you traffic going to YouTube instead of your agency website.

Another important thing to remember is that you have to do more than add closed captioning to your video on YouTube to be in compliance with the ADA and be able to post the video to your website. You must also post low resolution, open captioned versions of your videos on your website as well. Open captioned videos have the captions overlaid on the video just like subtitles.

Here is an example. It is a little hard to spot, but just below each video is text that says
“Download Video: mp4 (47 MB)”. Clicking that link downloads an identical version of that video, except that it has the open captions/subtitles on it. To comply you would have to create that same downloadable open captioned version of any video that you want to post to your agency or department website. The link is highlighted below in the picture.

Puritano Media Group has produced a large variety of content for the DLA, DoD, USDA, GSA, USCS, DOC, NIH and many more. If you need need anything from having a video produced to captioning for your YouTube videos then look no further than PMG.

Please contact our Production Manager Alan Bezet:
Alan Bezet
Production Manager
Puritano Media Group
www.puritano.com
703.490.0040 office
alan@puritano.com

About PMG:
Since 1996, Puritano Media Group has been creating productions that have engaged viewers around the world. For years PMG has been creating award-winning programs for Fortune 500 clients such as Northrop Grumman, Fannie Mae, Newsweek and The Washington Post and federal agencies such as DLA, DoD, USDA, GSA, NIH and many more. PMG has won numerous awards, including the Aurora Award, the Summit Award, the USA Film Festival, National Communicators, the Telly, the CINDY, and ITVA Award of Excellence. PMG creates some of the finest in corporate image video, marketing video and training video.

If you want to improve you YouTube SEO then look no further than getting Closed Captioning for your YouTube video.
Youtube indexes your transcript/closed captioning files on your YouTube video and uses this meta-data as
another way of finding your content. Adding closed captioning to your video helps your video be found, makes your
content accessible to people with disabilities and allows people to use the new Interactive YouTube transcript feature.

Once someone is on your YouTube page they can click a little icon and access an interactive transcript. They can scroll through
the transcript and click on any of the text and the video will jump to that point in time and start playing.

In case you missed it Adobe mentioned back in November that they are killing development of Mobile Flash, but they will continue to develop Flash for the desktop. 2014 is the year when mobile search will overtake desktop search in terms of shear numbers of searches performed; it seems hard to believe that Adobe isn’t planning on killing Flash as we know it all together.

Adobe is dumping Mobile Flash support in favor of HTML5 and the writing is on the wall. They will keep releasing new versions of Flash Player. Adobe’s Flash application will live on to allow continued creation of Apps published to Adobe’s Air platform for use on Android, iOS as well as other mobile platforms. Thus Flash will become a predominately desktop and application publication tool.

So, it is probably time to reassess your website and switch over to an HTML5 based solution (if you’re currently implementing Flash) or you might end up losing a lot of the increased mobile search in the coming years.

HTML5 is an open standard, and many are hailing this switch as victory for open source/open standards over a privately controlled standard (Adobe Flash). As someone who has to routinely deliver web content for clients, I can tell you that there are some definite perks about Flash that I will sorely miss.

Flash is consistent; I can design a solution for our website or a client and it works consistently if the end user has a current version of Flash Player installed. Now instead of this nice fairly streamlined solution you have HTML5 for video. This requires 2 different video formats for your video to play in a variety of desktop browsers, plus mobile browsing issues; this is a big head ache.

Instead of being able to expect a very consistent implementation of Flash, you’ll have to constantly be monitoring how 5 or more different browsers are changing the way they deal with HTML5 video and fixing these issues constantly.

This will hopefully improve as we transition to HTML5 in the next few years, but the interim will be painful. You can check out more information directly from Adobe below.

“Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5 Adobe Featured Blogs”

Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5 Adobe Featured Blogs.